Strong brand influence radiates globally
2023-2024 is the strong rise of Juteng brand year, leading independent research and development and production of heat pump products out of the country, a total of 11 countries and 14 cities around the world to participate in 18 professional exhibitions in the heat pump industry, the average audience of hundreds of thousands. As we all know, Europe and the United States market on imported product quality control is extremely strict, Juteng independent research and development of stainless steel air source heating and cooling water machine to obtain the EU certification of the highest energy-saving grade A + + +, through the exhibition continued to be exposed by the European and American audience to understand the enthusiastic pursuit, brand depth rooted in overseas markets.
Brand potential to surprise the northern market
To vigorously promote the "coal to clean energy heating" in the Northeast, Juteng Air Source has continuously participated in a number of domestic professional exhibitions in Inner Mongolia, Shandong, Hebei, Jilin, etc., which have opened a large area of luxury exhibition area, relying on the excellent quality of the stainless steel air source heating machine to get the site of 10,000 people to watch, and a huge advertisement 24 hours a day to dominate the screen outside the exhibition hall! Huge advertisements strongly dominate the screen outside the exhibition hall around the clock, releasing powerful brand potential.
Differentiated positioning deepens brand image
Juteng air source to avoid homogeneous competition, find their own unique brand positioning, only do "high-end stainless steel air source" differentiated products, multi-dimensional to create a high-end brand image, stationed in high-end KA channels, Foshan actually the home of the first high-end flagship shop was completed, to create a scenario-based marketing, immersive and interactive experience, so that customers experience the product zero distance! Performance and craftsmanship, turnover rate of 100%, continue to dominate the list of actually home top seller for up to 1 year, light advertising to seize the eye-catching C position in the field.
Explosive short video becomes peer benchmark
In the era of media diversification, Juteng air source online + offline omni-channel empowerment. Since the establishment of Juteng short video production team, the original output works in the exposure of major platforms has accumulated more than 100 million, a full range of multi-scene display Juteng stainless steel air source product charm and brand professionalism. Tiktok official account has 80,000 + fans, the highest exposure of a single work more than 520,000, the product is good, durable quality, professional after-sales brand image deeply rooted in people's hearts.
New media matrix multi-dimensional exposure
In addition to professional short videos, Juteng has built a new media matrix based on WeChat public number, Xiaohongshu, B Station, Today's Headlines, Weibo Headlines and other platforms, through the dual output of combining original graphics and videos. In Xiaohongshu, the search exposure of brand topic phrases such as #Juteng air source water heater and #Juteng air source is up to 620,000, which allows Juteng air source to successfully break the circle of dissemination in the low attention category.
All-platform live streaming multi-channel traffic diversion
In order to enhance the exposure of the same city and create a new model of local air energy marketing, Juteng opened online live broadcasting on multiple platforms such as Tiktok, Xiaohongshu, and Kuaishou, and continued to expand the influence of the brand's image by showcasing the iterative air source products with high-efficiency performance and durable stainless steel.
In the future, Juteng will continue to uphold the "high-quality stainless steel air source" of the original heart, with better quality products, more professional services, more accurate marketing to enhance brand competitiveness, brand potential energy into terminal energy and consumer purchasing power, to help the brand take off!
